Wednesday, 25 November 2020 : Local To Global News
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BIG 92.7 FM presents Yeh Spotlight Jis Pe Giregi...Uski Life BANEGI!

BIG 92.7 FM's, creates a Life Banao moment! Through innovative marketing concept:

Hyderabad,(IndiaPRwire BIG 92.7 FM, India’s No. 1 FM Station, once again lives its brand-line Suno Sunao, Life Banao! through a new and innovative marketing offering. Aptly titled ‘Yeh Spotlight Jis Pe Giregi…Uski Life Banegi’, the offerings is one of its kind and promises a great surprise coupled with fame to a lucky winner selected from audiences at cinema theatres. This activity was executed by Dimple Cine Advertising.
The concept:
How it works: a few seconds before the film interval, a spotlight sweeps across the auditorium, searching for one fortunate and lucky face. A voice over along with slide of ‘Ye Spotlight Jispe Giregi …Uski Life Banegi’ gets displayed on the screen, which creates great excitement and stir among the audiences in the theater. Once the winner is selected he/ she gets instant gratification with goody bags etc. from BIG 92.7 FM. A truly interactive session, this is a truly ‘Life Banao’ moment for the lucky winner.
A unique concept, introduced by BIG 92.7 FM, in select theatres in Mumbai and Hyderabad has been received very well by audiences who are seen applauding and making an instant hero of the winner. The radio station has plans to take this innovative marketing offering to theatres across the country.
The insight:
People love fame and live in a world of fantasy and dreams….which they get to live when in the theatre. They love being the center of attention and love to be in the limelight and BIG 92.7 FM helps translate this into a reality…by putting them into the spotlight at an impulse and without any warning
Speaking on the occasion, Mr. Anand Chakravarthy, Vice President – Marketing, BIG 92.7 FM, said “Through this initative, we are taking interactivity to a new level altogether. Instant fame supported with great gratification are the emotional pegs through which BIG 92.7 FM lives its brand - line Suno Sunao, Life Banao! thus impacting people’s lives positively in everything that we do. The surprise element in the cinema hall is an innovation in marketing and has been extremely well received by audiences at large.”

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