Monday, 18 January 2021 : Local To Global News
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HKTB holds Exciting Winter Fest Programe

The Hong Kong Tourism Board (HKTB) is staging the Hong Kong WinterFest programme between 29 November2010 and 2 January 2011.

The Hong Kong Tourism Board (HKTB) is staging the Hong Kong WinterFest programme between 29 November2010 and 2 January 2011. The HKTB is not only allocating more resources for publicity in the source markets, but also using creative promotions to showcase the city's myriads of festive lights and colourful displays, as well as its high-spirited fusion of celebrations.

HKTB Chairman Mr James Tien said: "This year, we have registered remarkable growth in our city's tourism. Our provisional figures show that in the first 10 months of the year, our visitor arrivals already exceeded 29 million, almost surpassing the record total for 2009 with two months to spare.”

This is the ninth consecutive year the HKTB is organising Hong Kong WinterFest. For the first time, the HKTB is using a short animated film to highlight the vibrant celebratory programmes across different districts and the major attractions. The 3-minute animated film is based on the local film Mr and Mrs Incredible produced by famous director Mr Peter Chan, and is created by Miss Prudence Mak, local designer and founder of the Chocolate Rain design. The romantic comedy featured Mr and Mrs Incredible touring Hong Kong, as they soaked in the panoramic views and dazzling lights of the city, danced in the snowy theme parks and shopped in the elaborately decorated malls. Mr Louis Koo and Ms Sandra Ng, who are starring as Mr and Mrs Incredible, have provided the voiceover for the animation.

Hong Kong has long been famous for its visual treats during the Christmas and New Year season, when the city glistens with brightly illuminated displays on both sides of Victoria Harbour This year, the focal point will once again be the Christmas tree, with several of these designed in different themes and with different materials erected in various parts of Hong Kong, which are set to become the subjects of visitors and residents' photographs. As a finale of the celebrations, the HKTB will stage the world-famous New Year Countdown Celebrations, bringing the year to a spectacular close.

The HKTB is already working with travel trade in Mainland China and various overseas markets to launch Christmas-themed packages. To achieve publicity, the HKTB will also invite media from various source markets to come and experience the festive atmosphere in Hong Kong. The HKTB hopes that the coverage will encourage even more travellers to spend their winter holidays in the city.

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